Wednesday, August 08, 2007

Skype moves ever closer

Some may argue that we write a lot about VOIP services such as Skype and that this is not relivant to publishing. Maybe they are right and maybe …

Sykpe 3.5 now allows users to add videos from Social networking sites embedding them into both voice and text chats and intimate the caller’s ‘mood’ and express this in the form of an entertaining video. The new software also users to capture a still image from a Skype video chat and several ‘phone’ features such as auto redail and line transfer of inbound calls to a user, group, landline or mobile phone.

The point is the VIOP is staing to become functionally rich and an effective way to talk, chat and now exchange video and stills. We need to think about this in terms of viral marketing and promotions and recognise this community is not outside the phone system but increasingly inside it. It is also increasingly moving from a PC tool to becoming platform independent and moving to the mobile platform.