On 1st July we wrote about the new Prince album being made free with the mail on Sunday and yesterday it happened. I managed to get the last copy at my supermarket and the album was certainly worth the cost of the paper. It’s a pity I can’t say the same about the paper but it was a great move.
Later in the day friends told me that they could get a copy so not only did the Mail sell more copy but no doubt they also had fewer returns.
