Friday, January 02, 2015
Apple Gives Free 14 Right to Cancel in EU
We could never understand why Amazon allowed ebooks to be returned and found it very frustrating when every month one always appeared in the Kindle reports. Was it a lost sale? Did they not read what the work was about and returned it as rejected? Did they just not like it and returned it unwanted? Did they read it and then returned it for their money back on a free read? We will never know as Amazon doesn’t say.
Now just to raise the questions further Apple has just started to allow European users of their iTunes stores to “return” goods without giving a reason.
This may bring Apple in line with EU regulations passed in June which mandate online sellers to offer a “right of withdrawal” from distance sales. It is not in the interest of authors, publishers and even Apple. The regulations stipulate that customers may withdraw from an off-premises contract with 14 days of purchase without giving any reason.
Apple’s iTunes terms and conditions have now been updated to include a “Right of cancellation” and states, “if you choose to cancel your order, you may do so within 14 days from when you received your receipt without giving any reason, except iTunes Gifts which cannot be refunded once you have redeemed the code.”
The previous position was on a case by case basis and geared towards issues where the file had failed to download. This sensible approach still prevails outside the EU, but inside we appear to be in the grip and influence of some misguided mandarins in Brussels who understand little and take bold and misguided leaps into the dark.
Nothing new there then!