Do We Continue to Have Ketchup on Your Hands Today?

We first wrote over a year ago and asked, 'Does Publishing have Ketchup on its Hands?' The article was about about the fast food give away of books to children by MacDonald's. We were told by some that it was the parent's choice, the food was not that bad and it was important to reach children.

Well  since then we have all read many reports about how childhood obesity is getting worse and is being part fuelled by the fast food outlets, but last week an equally important and alarming article was published by  the Mind Unleashed organisation entitled 'Hamburger Chef Jamie Oliver Proves McDonald’s Burgers “Unfit for human consumption”'.

We will not say any more except to ask why the publishing industry continues to support promotional programmes which would appear to be at odds with any reasonable corporate ethics and moral policy?