Thursday, September 05, 2013
Have a Break, Have a KitKat
Google is known for calling its release of its Android software after sweet treats and also naming them alphabetically. We have Cupcake, Donut, Eclair, Froyo (frozen yoghurt), Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean and the next was expected to be Key Lime Pie.
Today the news is that they have doubled up with the chocolate giant, Nestle to name version 4.4 KitKat.
It is hoped that the global recognition of the KitKat brand will give Android a positive association and Nestle now plans to deliver over 50 million chocolate bars featuring the Android mascot to shops in 19 markets, including the UK, US, Brazil, India, Japan and Russia.
So we hope the slogan, ‘have a break have a KitKat’ doesn’t relate to the new Android version and expect that Mars bars and Penguins are on the horizon.