Imagine a digital newspaper created specifically for the tablet world and published by News Corp and Apple. No print version, no online just a newspaper delivered direct to your tablet for that Apple preferred price point of 99 cents a week.
Rupert Murdoch, is determined to find the digital solution to newsprint that pays. Murdoch's Times recently claimed 100,000 paying customers for its web edition and the Wall Street Journal claims over 2 million readers, but will he now create a new competitor that will effectively compete with these? The US media claims that ‘The Daily’ will be launched at the end of this month and has been under development in the New York News Corp’s office on their 26th floor and has some 100 journalists onboard today.
The difference is that the Daily is solely focused to be a tablet paper and specifically today an iPad one. Murdoch is aligning with Steve Jobs and is gambling that people will be prepared to pay for what is openly free elsewhere online and that a tablet paper beats a newspaper app designed for the iPad and his own alternative newspapers. With no print and no online the paper is targeted at that Apple price point of 99 cents a week and the will obviously include Apple’s share and any taxes! Finally, the biggest gamble is that they can create a new brand.
The move is brave but with Apple backing could generate the adoption by many iPad fans seeking to be different and read the ‘Apple Daily.’
Meanwhile taking a more traditional route The Economist has launched its iPhone and iPad apps. It will be available every Thursday with all articles being cached for offline reading and also includes an audio edition.Existing print subscribers will get the new rendition free with the digital only edition being charged at $110 a year in the US. Dome content will be free and single issues can be purchased within the new app.
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