Imagine an online store that only does ‘happy hour’ and focuses on a single item each day and when it’s midnight, its gone. Imagine the same store labelling its products as "bags of crap" and joking that it hopes to be profitable by 2043. Woot.com is certainly no ordinary online experience but it is one that is gaining significant following and last week was bought by Amazon. Watch the video!!!
Woot has some interesting advice on their site:
If you buy something you don't end up liking or you have what marketing people call "buyer's remorse," sell it on eBay. It's likely you'll make money doing this and save everyone a hassle. If the item doesn't work, find out what you're doing wrong. Yes, we know you think the item is bad, but it's probably your fault. Google your problem, or come back to that product discussion in our community and ask other people if they know. Try to call the manufacturer and ask if they know.
We are busy sourcing new products and shipping orders. You can post a comment to our community board, but we don't guarantee we'll respond.
A new product is released every morning at 12am central time, seven days a week. (If you're not a morning person, this can be described as every night at midnight. Better?) If a product sells out during its run, a new item will not appear until the next release time. You will know if a product is sold out, because the main page says "SOLD OUT" instead of "I want one". (Clever, eh?)
Seriously they can get away with their tongue in cheek approach and what Gerald Ratner couldn’t do because they do it on everything and say it in a way that makes them sort of endearing. However, the question now is how they will fit into the Amazon camp. Will they sell books with some funny commentary, ‘buy now before we pulp it’ or Kindles with colour reading glasses? Their comment on being taken over for a reported $110 million, "More details forthcoming after we pick our eyeballs up off the floor."
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