Friday, December 28, 2007

US Consumers are Becoming 'Broadcasters'

New consumer statistics from a Deloitte & Touche new-media survey of 2,081 Americans, conducted October present some very interesting insights to the US market and consumers.

  • 38% are watching TV shows online with 20% viewing video content on their cell phones daily or almost daily.

  • 36% use their cell phones as entertainment devices (only 8 months earlier the same survey only found 24%, an increase of 50%)

  • 45% are creating online content like Web sites, music, videos and blogs with 32% considering themselves to be "broadcasters" of their own media.

  • 62% of consumers aged between 13 and 24 and 47% aged between 25 and 41 are using their cell phones as entertainment devices, (up from 46% and 29% respectively).

  • 54% socialize via social networking sites, chat rooms or message boards, and 45% maintain a profile on a social networking site.

Interestingly for advertisers, 85% still find TV advertising to have the most impact on their buying habits, with online ads second best, with 65% and magazines at 63%. Clearly the adveryising power of the Internet is coming of age.