Authors are the creators of the content the intellectual property that turns the wheels of the book business. The often all too forgotten heroes who make that connection and capture the imagination and interest of readers. So it great to see HarperCollins enabling them to communicate with the market through a web based toolset AuthorAssistant that enables them create their own pages.
Participating authors can include biographical information, blog posts, coming attractions, question and answers, photos, links to other articles and posts, browse inside widgets. They plan to add a video component and feeds to provide third-party syndication. Today the launch is with 40 Avon authors but it is planned to extend it to other imprints.
