Reseachers Simba Information have published a report entitled, "Overview of the US Comic Book and Graphic Novel Market 2009-2010." The most startling findings is that they claim 25% of the comic reading public is over the age of 65. So are we all presuming to know the market and forgetting the silver joy riders and labelling as children's book category?The interesting thing we can’t gleam for the press release is what will happen as these comics go omline and digital and will the same demographic split exist or shift?
It is easy to dismiss the older generation and believe that it is all about the young but with an aging population and greater time, acceptance of new technology and disposable income, the silver surfers are a force that should be focused on and not brushed aside.
press release
